Submitted by Marcia Yokota, PCC
ICF Brazil Chapter

The ICF Brazil Chapter partnered with three non-profit organizations to have coaching conversations with individuals who received help from them. Their nonprofit organizations had, in previous years, received pro bono coaching for their leaders. All of the coaching conversations took place during International Coaching Week 2021 with the objective to provide the coaching experience for a public for whom coaching is not regularly available. For ICF Members it was an opportunity to work with clients from a different backgrounds and demographics, and develop themselves as coaches working with diverse groups.

The nonprofits were:

  •  Camp Oeste – Centro de Assistência e Motivação de Pessoas – assists low-income young people in basic education and expands the possibilities for insertion into the labor market through offering courses that enables them to begin work as youth apprentices.
  •  CIEDS – Centro Integrado de Estudos e Programas de Desenvolvimento Sustentável – promotes social solutions that generate more income, more health, better education, greater confidence in the future and, above all, prosperity.
  •  Recode – technology too transform lives and the world – expand opportunities for people in situations of social vulnerability through qualified and conscientious use of technology.
  •  Gastromotiva – Promotes the inclusion through social gastronomy with free training for assistants and chefs and help for inclusion in the market.

The nonprofit organizations chose how to promote the initiative for their community, either selecting current students or opening the possibility to ones who were interested. ICF Brazil prepared and shared text, videos and had live conversations to explain what coaching is, what the initiative is, and give examples of topics that could be brought to the coaching conversation.

The clients filled out a form sharing the challenge they were facing and would like to have coaching. A conversation was held and recorded to support the coaches to work with low-income, socially vulnerable clients.

As a result of these efforts, 170 coaches volunteered to take part in the initiative providing 131 hours of coaching; 97% would like to do it again. All 41 clients who completed the evaluation form, would recommend coaching to others and would have more coaching conversations. Of those clients, 93.2% agreed that the coaching helped them with their topic.